One of the few women’s brands to show at Pitti Uomo in Florence was Fracomina.

I was invited along with some of the media in Europe to attend the presentation and gala dinner following the event. It was clear that the Fracomina team took a great pride in their work and the details of the presentation . All working together to create a seamless evening. The venue couldn’t have been more lovely with several old world rooms set up with themes for the product in each room such as Soft Illusion with ethereal whites dominating the story or Beauty Babes with fun and cheeky atmosphere reminiscent of the hollywood pinups.

The evening was complete with an orchestra, all outfitted in Fracomina, playing classics in the garden while the guests perused the collection.

Take a look at a few of the photos from the evening~~

Special thanks to Monica, Elena and Emi.


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