One of the highlights of the recent Pitti Uomo event in Florence, Italy was the Natural Born Elegance Car Jackets.

Julian Cerruti is the creative director designing the concept combining his knowledge and passion for the finest fabrics with his love for modern, well crafted technology.

The historical Sala Ottagonale building was the backdrop for Cerruti’s presentation. The high ceilings and cool cavern like feeling of the place seemed fitting to tell the story of old and new converging into a luxury, small batch collection.

The best concept car from the recent show in Geneva, designed by Italdesign Giugiaro was one of Julian’s primary inspirations and was on display in the center of the room with the full collection consisting of 8 well crafted jackets surrounding the car.

The fabrics were premium classics, using Woolmark Australian Merino designed and produced by Lanificio F.lli Cerruti, for which Julian is the Vice President.

The double layer super fine cashmere plainweave that was light as a feather was a jacket I could live in! Good thing they are starting to offer women’s styles too!

Check out these photos, which also show some of their one of a kind handmade bowties and ties.

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